What Is CBD (Cannabidiol)?

What's the deal with CBD (Cannabidiol)?


CBD has exploded onto the market, leaving a lot of confused consumers in its wake. Let Bright Brain give you the facts to help you understand what CBD is, what makes it special, and how it is being used.

f it seems like you're seeing CBD products everywhere, that's because you are. Thanks to the passage of the US Farm Bill in 2018, which legalized industrial hemp, and the legalization of medical and recreational cannabis at the state level, CBD products have exploded in availability and popularity over the last year.

Sales of CBD products are expected to exceed $5 billion this year, a 706% increase over 2018, according to the Brightfield Group, a cannabis-focused research firm.

The only thing spreading faster than CBD appears to be confusion over what exactly it is and who it's for. Whether you're already a user or are just CBD curious, this article will help you cut through the misinformation and get up to speed.

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So What Exactly Is CBD?

CBD, short for cannabidiol, is a trending ingredient in the natural products industry and is the focus of a new area of cannabis research. CBD is one of many cannabinoids, or molecules produced uniquely by the cannabis family.

It's a naturally occurring substance that's used in products like oils and edibles to impart a feeling of relaxation, calm, wellness and more. Unlike its cousin, delta-9-tetrahydrocannabinol (THC), which is the major active ingredient in marijuana, CBD is not psychoactive and does not get you high or contain any THC or psychoactive substances.

How Does CBD work in the brain and body?

Each of our bodies has a set of receptors that interacts with cannabis compounds called cannabinoids, like CBD. These receptors, found throughout the body, comprise the endocannabinoid system (ECS), a complex signaling system that ensures our bodies maintain homeostasis. 

Put another way, the endocannabinoid system keeps us in balance by directing the communication traffic in our bodies. Cannabinoids such as CBD interact with this system, mimicking natural compounds (called endocannabinoids) produced by the body.

In the human body, CBD influences cannabinoid receptor activity and encourages the production of the body’s natural endocannabinoids. Interestingly, CBD also affects activity beyond the endocannabinoid system and can also interact with opioid, dopamine, and serotonin receptors. The ability of CBD to interact with so many different systems throughout the body suggests it has the potential to open new frontiers in psychiatry and medicine.

What is Homeostasis?

Homeostasis is a biological balance in your body’s natural rhythms. Sometimes it’s described as equilibrium in your system. Homeostasis has a big impact on your overall well-being. New research is always emerging exploring the link between homeostasis, and physical, mental, and even emotional health. People take CBD because they want to support their ECS, and all the work it does.

Your body makes its own cannabinoids. These are called endocannabinoids. If you’ve ever experienced a runner’s high, or the thrill of singing along to your favorite song,  you’ve experienced the work of endocannabinoids. When plants make this type of compound, they’re called phytocannabinoids. CBD is one of over a hundred types of phytocannabinoids found in hemp plants. It’s non-intoxicating, which means it does not produce the high associated with marijuana.

Will CBD get me high?

No, CBD does not get you high. The cannabis plant is made up of two main players: CBD and THC. "CBD is the non-psychoactive portion of the plant, so what that means is you won't have any effects like euphoria," says Junella Chin, DO, an osteopathic physician and a medical cannabis expert for cannabisMD. "You won't feel sedated or altered in any way."

There are two possible exceptions to this. The first is that some people, for unknown reasons, just react differently to CBD. According to Dr. Chin, about 5% of people say they feel altered after taking CBD. "Usually they're the same people who have side effects from Advil or Tylenol," she says. You never know how your body will react to any new supplement, so when taking CBD for the first time, do so safely under supervision.

Bright Brain's broad spectrum CBD has ALL THC removed with a patented process and will therefore not get you "high" from THC since it is not in our products. In a recent study, over 80% of products tested contained the wrong amount of CBD or ingredients than claimed on the label. This is important since Bright Brain clinically tests and confirms all ingredients are accurate and the best quality. Our customers will never have to worry!

Is CBD legal?

Technically yes. Although, in the past, there was some grey area and confusion surrounding CBD and non-THC products.

The Agriculture Improvement Act of 2018 (aka the Farm Bill) changed all that. The Farm Bill legalized "hemp," which the legislation defined as cannabis that contains no more than 0.3% THC, nationwide. 

Cannabis that contains higher levels of THC is now listed as "marijuana" and remains a Schedule I drug. CBD, like that from Bright Brain, contains no THC and is legal to buy and consume.

Is CBD Addictive?

The most straightforward answer to this question is no. The usage of cannabidiol, unlike the usage of weed or marijuana products, isn’t addictive. A word of warning though, Bright Brain's CBD is amazing and although it is not physically or mentally addictive, you are going to love it!

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