Unlike with prescription drugs and over-the-counter (OTC) medications, the U.S. Food and Drug Administration (FDA) doesn’t require vitamins, nootropics, and dietary supplement manufacturers to include an expiration date on the packaging.
Bright Brain voluntarily provides a “best before” or “use by” date that is 1 year from the date of sale.
According to a senior research scientist at Amway, the typical shelf life for vitamins is one to two years. But this can vary, depending on the type of vitamin and the conditions it’s exposed to.
For example, chewable vitamins, gummies or raw exposed powder absorb more moisture than vitamins in tablet or capsule form. Because of this, they would tend to expire faster.
Bright Brain products, if stored correctly, will retain their potency and have a recommended use date of 1 year from the date of sale.